Revamping Ontrack Sportswear's Digital Portal for Enhanced Customization and User Experience
Ontrack Sportswear is a leader in custom-made school and team sportswear, with a strong history spanning over 40 years, including partnerships with Track N Field, Kea, Rider, and most recently, Champion Teamwear. As a supplier to over 980 clubs and schools nationwide, Ontrack Sportswear is also a member of the Worldwide Responsible Accredited Production (WRAP) program.
The original portal was built on the Magento platform, which proved to be inconsistent with the client’s goals regarding features, workflow, and costs. Genolis was approached to develop a custom portal that would offer enhanced customization options, a higher level of user-friendliness, improved quality, and reduced costs.